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As cricket is the life sport of India, so is Hero MotoCorp the two-wheeler lifeline of the country. Our association with this most favoured and watched sport goes a long way. As the company that celebrates excellence, Hero MotoCorp is proud to be associated with the Indian cricket, with Virender Sehwag as our brand ambassador. Hero MotoCorp has in the past sponsored major cricket tournaments in association with International Cricket Council (ICC), including the cricket World Cup and the Champions Trophy.
We are pleased to announce the launch of 'Hero' custom cricket bats, the preferred bat of Virender Sehwag. These bats, available in Kashmir and English Willow Nurtured in India, can now be purchased at select Hero MotoCorp dealerships and distributors across the country.